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Zero-cost quality traffic! Impossible... or is it?
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Zero-cost quality traffic!
Impossible... or is it?
Like most things in life - you get what you pay for. And the internet, generally speaking, is no different.Take ebooks for an example. There are more free ebooks whirling around cyberspace than there are papparazzi and rumours buzzing around Katie and Tom! Every other website seems to offer one, and there are plenty of websites dedicated to nothing else but pushing these 'virtual scribblings'.
Now don't get me wrong... there are a few excellent free ebooks out there with some extremely insightful and useful information - but lets face it, most of them suck.
So what about traffic?
Getting traffic to our websites, as we all know, is the life-blood of our online ventures (whether it's for profit or pleasure). And there are a whole stack of ways to get it.
Unless you are very wet behind the ears, most people can generate some traffic - search engine submission, ezine advert, ppc's, banners, articles with a link back, heck even just telling all their friends! But traffic for traffic's sake is of very little value - and in some cases can be a mistake. For example, if your pay-per-click campaign pulls in a tidy 200 visitors a day but none of them buy because you chose the wrong keywords, that would start to hit your bottom line big time. Even a thousand visitors a day are useless, which ever way you get them, if they are simply not interested. Quality is the key, and in this instance quality means targeted - people who are genuinely interested in the subject of your website content and come predisposed to making a purchase.
To get this type of visitor to your webpages usually means spending one of two things - either money or time. Taking several days to optimise the webpage to get better natural search engine rankings and not to mention, before the advent of 'blog & ping', the 3 months it could take before the SE robot paid you a visit, it was for most people too much. Or you could write articles and send them to ezine publishers (or submit them one by one to article directories) in the hope their readers would click through to find your offer.
The alternative would be to run banner ads on other websites (Tip: the quality of click thru's is not good because it is perceived as an advert to sell which means buying resistance on arrival at your site) or to run Google AdWords & Overture ppc campaigns but those generally involve a decent sized pot of gold you don't mind throwing away.
So can you get quality visitors for free? (free being both cost and time)
Well, if you have a substantial list of enthusiastic ezine/newsletter readers it certainly doesn't take hardly any time at all to blast a broadcast email out to them. And there's no cost involved once you have the software on your pc. But not all of us have masses of eager eyes watching their email inbox, at least not to start with!
Mega blasting an ad to the free ad listing sites is generally a waste of time (albeit very little) as no-one really goes there to read them.
What else is there?
There's a new piece of technology that takes advantage of something we all do everyday - Surfing! We can now rack up substantial traffic to our website just by clicking on different webpages. "WHOAOA!" I hear you say "... you're not suggesting one of those 'homepage rotator programs' or visiting websites I have no interest in, are you?"
Absolutely not, although some people have acheived some good results with programs such as 'NoMoreHits' and 'Clicksilo'.
No, this is even better because you earn ad credits for every page you visit, not just the first page on connecting to the internet. And it is any page... the ones you want to go to. I heartily recommend this new technology for generating good quality traffic - good quality because the ad appears as an unobtrusive text link at the top of other peoples' browsers and the surfer clicks only when they are interested. It's totally free, takes less than 5 minutes to set up and then just let it work it's magic.
Zero-cost quality traffic for your website has never been easier - so it is possible!
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Article written by Rudi Ashdown and first posted at
www.whywebsiteswork.com.
To get a flood of free quality traffic to your website,
check out this free traffic generation technique.
©Rudi Ashdown. copyright2005. All rights reserved.
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Please feel free to use this article on your own website, blog or in your ezine / newsletter. All I ask is that it is copied and used 'as is' - including the title, all text and the author information resource box. ==> Go to my article download page. <== |
